They wrote the storyboards. They also told us who had to be in them.

The unusual part is what they brought with them

MedBridge supplied the storyboards. They supplied the voiceovers too.

That reverses the usual job. Most clients arrive with content and need the design. MedBridge had done the design and needed it built, well, without anybody quietly rewriting their decisions along the way.

Which is its own discipline. When a client has thought hard about the sequence, the temptation to improve it is the thing to resist. Our job was to make their storyboards work on screen, not to make them ours.

Four topics, none of them optional

OSHA emergency action planning. OSHA infection control. Hazard communication. Hand hygiene.

Aimed at healthcare professionals, and the outcomes were practical rather than theoretical: how to prepare effectively for an emergency, how to minimise risk to your own safety, how to protect patients, the pathogen types and how they transmit, and the standard precautions.

Each module ran to three chapters with quizzes at the end.

The request worth repeating

MedBridge asked specifically for diverse characters, including different ethnicities.

They did not have to ask. Most clients do not, and the result is a healthcare course where every illustrated clinician and every illustrated patient looks broadly the same, in a sector whose workforce and patients look nothing like that.

So we built custom characters and illustrations to their specification rather than using a stock set. It costs more and it takes longer, and on a course about protecting patients it is not a decorative question.

The build

Gamified quizzes inside the modules to keep people involved through content that is legally required and rarely enjoyed.

A custom interface, built to MedBridge branding, with instructions written into it. Locked navigation, so a chapter has to be finished before the next one opens. Multiple choice and true or false to their specification. Images optimised without losing quality. A self-explanatory menu. Responsive and SCORM compliant.

What happened

Involvement and engagement rose after launch and the response was strong. The gamified quizzes and instant results held people through. The voiceover kept learners active.

MedBridge got the outcomes they were after and have continued to work with us.

What we would tell someone in the same position

What we would tell someone who already has their storyboards

Say so in the brief, and ask the vendor to price production separately from design. You should not pay for a design step you have already done, and you should not have your sequence rewritten by someone who has spent an afternoon with your subject. Then spend the saving on the character set and the illustration, because that is where a compliance module stops looking like every other compliance module.