The Entrepreneur Guide To Creating B2B Online Courses
Average salaries are rising globally, but not enough to keep stride with the cost of education. A private, nonprofit college, average net tuition, and fees this fall was $14,220, up from an inflation-adjusted $13,340 last year. Including residence, the net price rose from $24,980 to $26,100. Published tuition and fees at private schools gradually increased up 3.6 percent, to $33,480 with the rising prices.
In the Global Shapers Survey, close to half (47.79%) of respondents said they would be willing to pursue certification for certain skills, including online certification, once they have started their professional careers. This again speaks to the large potential and market for online education.
There has never been a better time to build a business selling online courses. The global e-Learning market size was 171 Billion in 2019 and is expected to grow at a CAGR of 10.85% from 2019 to 2025 and it shows no signs of slowing down. Every other employee is trying to upskill themselves by investing in online courses.
It comes as no surprise that in response to this demand, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses to share their knowledge with others.
At Zillion eLearning, we’ve felt the effects of this demand firsthand as thousands of individuals and organizations have started using our platform to create online courses. Many of our clients are established organizations and entrepreneurs including Ufone, ICI Pakistan, and National foods ltd. For them, creating online courses is a viable way to create an additional source of employee training.
Creating eLearning courses for B2Bclients can be daunting, even if you are an experienced learning and development expert. Here are 4 steps you can follow to create successful courses for your B2B clients that will ensure an increase in their ROI as well.
• Learn about your audience
The typical quality that attracts organizations to invest in online learning is the idea of customized and self-paced learning for their employees. If the content of the courses is too difficult to understand for entry-level employees, the learner’s engagement rate will drop own leading to lower ROI as well. This makes it necessary for you to study the audience before customizing the courses.
This includes defining personas for your specific audience. For example, before creating Corporate pieces of training for National Foods ltd, our team conducted detailed research about their employee’s demographics, educational background, and several hours each work per week. The research can be conducted through interviews, questionnaires, and data gathered from the human resource team of the organization.
• Time to start content creation
It is important to align the content of the courses with the objectives and learning goals of your audience. Identify what knowledge gaps for each set of employees. While some courses can be common for all departments, the course content must be created keeping in mind the challenges of each employee. The finance team might not benefit from sales courses and the Sales team will only waste their time taking the finance and accounting courses. Without a customized curriculum, the employees across multiple departments will be taking the courses that teach them the wronginformation or the skills that they do not even need to learn.
Another thing that you need to keep in mind as a course creator is the generation gap among the learners. There are many organizations that prefer onboarding employees regardless of their age. Ask yourself, are you creating course content for Traditionalists, Baby Boomers, Millennials or the Generation Z? Each generation demands to be managed and taught in their own way. This will not only help build a more personal and diverse learning experiences but will also add to the success of the training programs that delivers results.
• Marketing the B2B way
Where customer targeted marketing techniques involve focusing on emotions, Business marketing is based more on logic. Unlike B2C marketing, there are multiple people from different departments involved in the decision-making process. As an entrepreneur course creator, you will be pitching directly to key decision-makers like CEOs, CFOs, and HRBP. Though the buyer cycle for B2B marketing takes months to close a single deal, you will be able to reach hundreds of learners instead of a few customers
• Host your courses
The process of creating online courses for B2B clients doesn’t end with creating content and promoting it. Choosing a professional learning platform to host your courses is an important phase and must be well thought before any decision is made.
Before investing in any learning management system as an entrepreneur, take a look at these 5 primary features you must look into a professional learning platform.
. User Friendly Interface
. Reports And Analytics
. Built-In-Authoring Tools
. Offer Personalized Learning Paths
. Mobile Support
